Ideas to boost your summer income

Summer is a season of rejuvenation and growth, not just for nature but also for your business. As a yoga or pilates instructor, you have the unique opportunity to infuse your practice with the vibrant energy of the season and, in turn, increase your income. Here’s how you can make the most out of the summer months:

Promote your classes creatively

Outdoor sessions: Take advantage of the warm weather by offering classes in local parks or beaches. The allure of practicing under the open sky can attract both regulars and newcomers. Be sure to check in with your local council first as to whether you need to have a special license in place: ask to speak to their events, parks or communities team.

Summer specials: Create summer-themed classes or challenges, such as ‘Sun Salutation Series’ or ‘Pilates on the Pier’ to spark interest.

Community events: Participate in local festivals or markets by setting up a booth or offering free demo classes, which can lead to new sign-ups.

Run engaging workshops

Seasonal workshops: Offer workshops that resonate with summer activities. For instance, a ‘Yoga for Surfers’ workshop can be popular in coastal areas.

Wellness retreats: Organize a day-long or weekend retreat combining yoga or pilates with other wellness activities like meditation, nature hikes, and healthy eating.

Collaborations: Partner with other local businesses to offer combined workshops, such as ‘Pilates and Painting’ with a local art studio.

Offer video on demand classes

Build a library: Record and edit classes that clients can purchase and practice at their convenience. This is perfect for those who travel during the summer but want to maintain their routine.

Subscription service: Create a subscription model for your video content, providing a steady income stream and exclusive content for subscribers.

Specialised series: Develop a series targeting specific goals - for example ‘Mindful Yoga for Stress Relief’ which can be marketed as premium content.

By implementing some of these ideas, not only could you boost your income but also expand your community and help more people discover the joy and benefits of the practice. Remember, the key is to offer value that resonates with the season and your clients’ needs. Happy teaching!

Would you like to know more? Contact us to arrange a friendly, no-obligation call to walk through any questions you may have about Reservie.