Offering Yoga to the world through Video on Demand - Part 1

In today's fast-paced world, many yoga teachers are exploring alternative ways to supplement their income while pursuing their passion to teach and share the transformative practice with others. If this sounds like you, then offering video-on-demand (VOD) yoga classes could be be for you.

Offering VOD yoga classes can help you create a sustainable source of income whilst empowering individuals both local and further afield to embrace wellness and find balance in their lives. So, could VOD classes be for you? This article explores the benefits you could see if you decide to offer VOD yoga classes to your business.

Reach a wider audience:

Unlike traditional in-person classes, which are limited physical location and capacity, VOD yoga classes can transcend the normal boundaries and have also have limitless capacity. No longer are you restricted by your geographical location, size of venue or time of day. Simply by harnessing the power of the internet, you can reach a global audience eager to explore the joys of yoga. Your classes can be accessed by anyone regardless of time zone, allowing them to practice yoga at their convenience. This expansive reach offers incredible potential to grow your income without significant additional teaching hours. Many teachers will even simply record their physical class whilst they teach making the VOD offering an easy extension of what they offer.

Flexibility and convenience of VOD yoga classes

Offering VOD yoga classes gives you the flexibility to create and generate classes according to your style and expertise. You can design classes as you would in the traditional in-studio environment to suit various skill levels, durations or themes. This allows you to cater for the various needs of your students. Of course, VOD yoga classes allow students to practice yoga when it suits them. Morning, during a lunch break, or in the evening, the choice is theirs.

Many teachers will also frequently offer access to a video on demand classes to students that typically attend physical classes - this offers flexibility to their student base during holiday seasons without compromising the teachers income.

Increased income potential with minimal additional effort

Supplementing income through additional VOD yoga classes offers potential for additional revenue stream. By charging a fee as you would for any class you will receive income with no or little additional teaching effort. VOD yoga classes could be offered on a pay per view basis, subscriptions or perhaps through a pass style mechanism and as your library of content expands, so does your earning potential, creating a sustainable and scalable income source.

Building your tribe

Your VOD yoga platform, gives you the opportunity to build and promote a supportive online community. You can provide teaser or short videos across many of the standard social media channels. Allowing you to whet the appetite of your students allowing them to engage in your practice. Furthermore since students are no longer restricted by other things happening in within their own lives, they can maintain a regular practice allowing them to embed yoga into their daily lives.

The nurturing of your tribe enables you to enhance your students' yoga journey and create a loyal following with potential referrals enabling the growth of your income.

Accessibility

Video-on-demand yoga classes enables individuals access to professional instruction from the comfort of their own homes. Many existing students experienced this during the difficult period of COVID, where teachers offered live streamed classes and yoga became a stable anchor of the students lives.

In post COVID times where for many life has returned to normality with demands on their time, such accessibility can be invaluable. However, it also offers access to those with physical limitations, or limited access to yoga classes or studios in their geographical area.

Conclusion:

Offering video-on-demand yoga classes presents the perfect opportunity for teachers to supplement your income while sharing the gift of yoga with an extended audience. Flexibility, convenience, and income potential can make VOD yoga classes attractive to by teacher and student alike.

Could offering VOD yoga classes be for you? In our next articles we look at how to get started, the tools you might require and how to host your videos.